Sentinel Media Company – The Daily Sentinel – Media Sponsor of the Vienna Farmers Market
The Vienna Farmers Market is proud to partner with Sentinel Media Company, a trusted voice in the Mohawk Valley for generations. As the publisher of the Daily Sentinel, Boonville Herald, and URSentinel.com, Sentinel Media has been delivering reliable local news and meaningful community connections since the 1820s.
With roots that run deep—named the Sentinel since the 1840s and family-owned since 1864—this locally operated media company has spent nearly 160 years helping to inform, support, and strengthen the communities it serves. Today, that same commitment continues through both print and digital platforms, providing readers with the news they need to plan their best lives.
What sets Sentinel Media apart is its dedication to true local journalism. Their newsroom is staffed entirely by local professionals—many of whom have spent decades covering the Mohawk Valley—ensuring that every story reflects the people, businesses, and values of the region. There is no outsourcing—just a hardworking, community-focused team meeting daily deadlines to keep residents informed.
As a media sponsor of the Vienna Farmers Market, Sentinel Media Company helps shine a spotlight on the farmers, crafters, musicians, and community programs that make the market such a vibrant destination. Visitors can even pick up a copy of the Daily Sentinel right at the market each week—bringing local news directly into the heart of the community gathering.
Together, the Vienna Farmers Market and Sentinel Media Company share a common mission: supporting local, strengthening community, and keeping people connected.